What is Social Media Marketing or SMM?

Social Media Marketing or Social Media Marketing is one of the models of marketing online that features social networking sites as a promotional tool site uses the incoming traffic to the site increases, as well as the marketing will help you to Identify your users better by analyzing their reactions.

SMM Based on Organic Search and Business Model, the higher the activity of the website and the social networks connected to it, the higher the website ranking in search engines and appears in the initial results.

Given the fact that about 90% of users only see the first page of search results and even 70% of these people do not just click on the results after the top 3 results, it is very important where your website is.

What does SMM help with?

The most important thing that social media marketing can do is improve communication with users and increase customer visibility.

By creating useful content that your audience can share with their friends on social media, SMM will increase your audience and dramatically increase the number of people who connect with your collection.

This type of SMM is called social customer relationship management (social CRM); If users interact well with the content provided, it can lead to increased credibility and return on investment.

How should we use social media marketing?

Social media marketing practice, based on the general rules of social media optimization ( SMO)

- Social Media Optimization) is solid and this means to improve the image of your company in the minds of your audience.

It similarly optimizes search engines and directs unique visitors to the website.

Why are search engines important for social media?

The answer is obvious, because many people use their social media to search, and by sharing your content link, they lead to a strong network of links.

Social media marketing can work in two ways to optimize social media :

1. Upgrade active SMMs

2. Promotion of passive SMMs

What does it mean to upgrade active SMMs?

"Active social media marketing" means adding links that direct people to the content on your website on social media. (By adding sharing buttons)

Social networks that can be used as SMM tools include:

• Facebook

• twitter

• Google Plus

• LinkedIn

• Youtube

• Pinterest

Each of these social networks has unique terms of use that are different for individuals and legal entities, such as companies.

What companies get is choosing an advertising program to get more traffic to increase inbound traffic to the website.

What does it mean to upgrade passive SMMs?

In contrast, active social media marketing is passive marketing in which you have to wait for people to visit your pages by posting photos, videos, etc. on social networks and blog articles.

User reactions can lead to further analysis of their behavior, which will improve your brand position.

One of the benefits of this model of social media marketing is its promptness, thesocialtraffic.com which speeds up the overall process of social media optimization.

In short, you need both methods to influence your audience, and you should not neglect either.